Marketing and promotion is expensive and may be cost prohibitive for most small local authorities but it can be very effective if targeted correctly. In order for consumers to be protected they need to be aware of the service and beneﬁts of using our businesses. This requires the development of a strong recognisable brand and the beneﬁts of a joined up approach, which is achievable by us sharing our marketing expertise with all stakeholders at no cost.
Can Local Authorities use their own logo on the Business Approval Ltd website?
Where a local authority has an agreement with Business Approval they can display their logo denoting which members are supported by their local authority.
Can local authorities use the Business Approval logo on their own Local Authority website?
Yes, local authorities will be encouraged to promote the Business Approval Register. If required, we will provide support with IT requirements to enable a local authority’s website to have a seamless link to our website by either clicking on the logo or the implementation of an ‘iframe’.
What marketing and promotion is planned?
Local authorities entering into an agreement with Business Approval will be issued with a Marketing Communications Plan targeted at their area. An integrated and coordinated marketing campaign will be implemented using channels such as PR, Social Media, Digital, Advertising and Events.